After captivating audiences with IPL, Jio Cinema is now set to launch its first slate of original content. With the recent release of the film “Kacchey Limbu” and the web series “Inspector Avinash” starring Randeep Hooda, the platform is gearing up for another action-packed offering. “Bloody Daddy,” directed by Ali Abbas Zafar and featuring Shahid Kapoor, is an exhilarating action film that promises to enthrall viewers. Let’s delve into the details of this much-anticipated release and the significance of its digital platform debut.
Director Ali Abbas Zafar on the Power of OTT:
At the trailer launch of “Bloody Daddy,” Shahid Kapoor and Ali Abbas Zafar expressed their excitement about the film and highlighted why it was ideally suited for an OTT release. Zafar, known for his successful films like “Tiger Zinda Hai” and “Sultan,” emphasized that every film has its unique cinematic language, and “Bloody Daddy” required a digital platform to authentically convey its story.
Zafar further elaborated on the evolving preferences of audiences and the growing significance of OTT platforms. He acknowledged the shift in content consumption and the need to create on a larger scale to cater to an international audience. With substantial budgets, films can now offer a cinematic experience that can be enjoyed on personal devices. In the case of “Bloody Daddy,” the film’s gritty and intense nature, dealing with themes like drugs and violence, was best preserved by opting for a direct-to-digital release.
Shahid Kapoor on Reaching a Wider Audience:
During the discussion, Shahid Kapoor highlighted the immense viewership potential of OTT platforms. Referring to the recent IPL matches, he explained that the reported numbers only account for logged-in devices. Taking into account an average of 3-4 viewers per television set, the actual number of viewers could reach close to 100 million. Kapoor expressed pride in the prospect of reaching such a vast audience through their film.
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Kapoor emphasized that both OTT and theatrical releases coexist harmoniously and cater to different experiences. He regarded home viewing as a more personal encounter, while theaters provide a communal event for families. The actor acknowledged the increased opportunities for content creators, stressing the importance of selecting the appropriate platform for each project. In the case of “Bloody Daddy,” the film was purposefully envisioned for an OTT release to maintain its sleek and edgy appeal.
Shot amidst the pandemic, “Bloody Daddy” completed filming in a remarkable 36 days. Kapoor revealed that working in a restricted environment necessitated additional production costs and efforts. Director Ali Abbas Zafar efficiently managed the shooting schedule to minimize working days without compromising the quality of the film. Kapoor also expressed his enthusiasm for collaborating with Zafar, with whom he shared a longstanding relationship predating Zafar’s directorial career.
Release Details and Conclusion:
“Bloody Daddy,” featuring Shahid Kapoor, Rajeev Khandelwal, Ronit Bose Roy, and Sanjay Kapoor, will be available for streaming free of charge on Jio Cinema starting June 9. As Jio Cinema ventures into original content, it promises audiences a thrilling experience and further exemplifies the growing influence of OTT platforms in the entertainment industry.