Shah Rukh Khan’s upcoming film, Jawan, has set a new record in the Indian film industry with its pre-release video.
Record-breaking views – The video, which was released across all platforms, garnered 112 million views within the first 24 hours, surpassing all previous records held by teasers and trailers in the Indian film industry.
Universal appeal – The immense popularity of the video is a testament to SRK’s widespread popularity, the universal appeal of the film, and the rising anticipation surrounding its release.
View this post on Instagram
Effective marketing – The record-breaking views signify the power of engaging storytelling and effective marketing in an increasingly competitive entertainment landscape.
Overwhelming response – The overwhelming response to the video reflects the massive fan base that the film has garnered even before its theatrical release.
View this post on Instagram
Film details – Jawan, starring Shah Rukh Khan, Nayanthara, and Vijay Sethupathi, is a Red Chillies Entertainment presentation directed by Atlee and produced by Gauri Khan. The film will release worldwide in theatres on September 7th, 2023 in Hindi, Tamil, and Telugu languages